
Grand Seiko
SBGW231
Ref. SBGW231
$5k–$5k
Pre-owned: $4k–$5k
Complete head-to-head comparison
Comparing the Grand Seiko SBGW231 ($5k–$5k, 50m WR, 37mm) against the Cartier Santos de Cartier ($8k–$8k, 100m WR, 39.8mm). The Grand Seiko SBGW231 is the more affordable option by $3k.

Grand Seiko
Ref. SBGW231
$5k–$5k
Pre-owned: $4k–$5k

Cartier
Ref. WSSA0018
$8k–$8k
Pre-owned: $6k–$8k
Price
Water Resistance
Score
Repurchase
Pros
Cons
Pros
Community Verdict
Too Close to Call
Grand Seiko SBGW231 is the value winner at $5k–$5k — over 50% cheaper than the Cartier Santos de Cartier ($8k–$8k). Grand Seiko SBGW231 offers manual craftsmanship; Cartier Santos de Cartier runs quartz for higher accuracy and lower maintenance. Cartier Santos de Cartier edges ahead on water resistance: 100m vs 50m.
Both are excellent watches with different strengths. The Grand Seiko SBGW231 offers a more compact size and costs less new. The Cartier Santos de Cartier excels in water resistance. The best choice depends on your wrist size, budget, and preferred aesthetic.
The Grand Seiko SBGW231 retails for $5k–$5k, while the Cartier Santos de Cartier is priced at $8k–$8k. Pre-owned, expect $4k–$5k and $6k–$8k respectively. Actual secondary market prices vary based on condition and demand.
The Grand Seiko SBGW231 has a 37mm case diameter with 10.8mm thickness, while the Cartier Santos de Cartier measures 39.8mm × 9.08mm. Both have lug-to-lug measurements of 44mm and 48mm respectively. Consider your wrist size and wear style when deciding.
The Grand Seiko SBGW231 is water-resistant to 50m, while the Cartier Santos de Cartier offers 100m. Both are suitable for swimming and snorkeling at their respective depths. For professional diving, verify the rating exceeds 300m and includes a screw-down crown.
The Grand Seiko SBGW231 uses a manual 9S64 with 72 hours power reserve. The Cartier Santos de Cartier features a automatic Cal. 1847 MC with 40 hours power reserve. Both offer traditional mechanical craftsmanship.
Grand Seiko and Cartier both command strong secondary markets. Pre-owned pricing shows an estimated resale value of $4k–$5k for the SBGW231 and $6k–$8k for the Santos de Cartier. Condition, service history, and box/papers significantly impact resale value for both models.
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